Entries for October 2016

Use Lead Tracking to Crush Your Back-to-School Sales
According to the U.S. Department of Education, around 77 million students are expected to enroll in schools this fall. That means there is the potential for billions of dollars being spent on dorm and classroom supplies. Yet, the budgets can be limited. In addition, the window is short. Not to menti...
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Key Landing Page Variables to Track and Optimize
Many believe that a landing page is necessary for new visitor acquisition. It should be clear, concise and offer appealing information. In fact, you might want it to be a vortex. The objective is to have a customized and focused sales pitch that gets your visitors to take an action. To illustrate, i...
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05

A/B Testing vs Multivariate Testing

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A/B Testing vs Multivariate Testing
There is a countless number of ways you can test your marketing. You have to get a good grasp of what is and isn't working. One of the best ways to do that is through an A/B test or multivariate testing. There is a difference between the two, and they do affect the integrity of your results. This is...
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Categories: Lead Generation | Comments: (0) | View Count: (710)

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