In the world of texting and instant messaging, anyone thinks they can write successful messages nowadays. But when it come sot email marketing not all sent messages are received how you expect them to be.
Instead of just “winging it” make sure your emails are written well so they are received the way you want them to be.
Use these 4 steps to improve your messages and create compelling marketing emails:
Be Clear and Correct
The worst mistake you can do to start off an email is make it confusing and inaccurate. With incorrect information, your leads will be misled, or simply just unimpressed with your business and opt out of receiving emails. Not only are these emails unprofessional, but they really hurt your sales and can have longstanding negative effects on the outcome of your sales. Do yourself a favor and reread your emails before you even think of hitting send.
Start with Positive Subject Lines
Email subject lines are much more important than people seem to think. While it may only be a line, a few words, or a brief sentence, it should be a clear insight of what will be found it your email. It should also be eye-catching, but not too crazy to the point that people will assume your company is a hoax. Writing quality subject lines can be a true art form, but with a little practice, some common sense, and some thorough proof-reading, you can improve your subject line writing skills. A good rule of thumb is to think of quick, catchy, and positive one-liner subject lines to draw positive attention to your services. These are typically the most successful types of subject lines.
Create a Sense of Urgency
Think about it; no one is going to jump on your offers and make a quick purchase or use your service if they don’t feel compelled to do so in one way or another. By making them feel like they need to jump on the offer, you will create a sense of urgency and motivate the results you wish to see. Without a little pressure, your clients will take their sweet time weighting their options. By adding a little rush or a limited offer, you’ll open their eyes and wallets to a quick deal they won’t want to miss. With this little message they will be much more likely to click on your email and see what you are offering.
Focus On the Clients
How do you like talking to someone who only talks about themselves, and brags about their good qualities? Now, picture this same individual doing that and trying to sell their services. Bad sales strategy isn’t it? This is exactly what you want to avoid. In your email copy, talking only about your business and your services instead of about how it would help your client is a big mistake to make. This makes it seem like you don’t actually care about the client, and it is also not helping you sell your product. You need to put more effort in directly selling your product and showing your customer that you care about their needs so that they will feel like you are looking out for them and they will trust in your services. With this relationship of trust, returning customers will be aplenty.
these starting steps to keep in mind when writing your marketing emails, you will have an easier time reaching out to clients and seeing the results that you are aiming for. Compelling marketing emails are made a lot easier with these basic tips in mind.