With any good social media marketing campaign, it all starts with a plan. Before starting your marketing attempts via social media, make sure you have clearly outlined your goals, your visions, your tactics, and your schedule it so it works out just right.
While the task seems a bit overwhelming at first, these 5 key tips will help you begin your own social media marketing campaign with no fuss!
Keep your circle (of sites) small
When it comes to social media platforms, there are too many out there to name, but when it comes to social media for productive marketing methods, there are a few prominent ones that come to mind. Now, depending on the type of business and the target audience, your main sites may vary slightly, but most people will want to stick to sites like Facebook, Twitter, LinkedIn, and maybe even Instagram. Through these outlets, you’ll be able to reach the largest audiences and can make valuable connections. So get started by working to dominate these few social media sites.
Focus on yourself first
Yes, marketing and advertising should always be about the customer, and showing them why they need and want your product. But when you’re just beginning to create a social media profile for your company, you need to make it about yourself first. Like any online website for your company, you’re trying to sell yourself. So you’re going to want to create a profile that grabs attention and shows off your positive assets. Before you even try to invite people to like your page, or start following people, make sure your page is complete, clear, professional, and pretty, in order to get the results you want. Also, make sure to include all needed information about your business, as well as direct links to your websites to help gain leads and make your social media pages effective.
Incorporate more media
When you start creating posts, it is certainly helpful to give out some relevant information that your customers and leads will need to know about your business. But don’t just bore them with long lines of posts, give them the information in more creating ways. Work to create and share infographics to grasp their attention. You can also work to write blogs and articles to share on social media. But if you really want to attract more views and followers, work to add fun images and videos to your sites. If you can create interesting, but short video clips, lasting about 30 seconds to one minute within your social media pages, you can get more shares and more attention, and help your leads get more information in a fun way. Just remember to be creative when it comes to social media posts and to add variety to your sites to keep your followers engaged.
Stick to a schedule
A good social media platform is based on a strong foundation; a social media management plan. With a scheduled content plan for your social media sites, you can create content to share and spread it out in an effective manner to make your media posts consistent. A strong social media site includes consistent content and posts, which is a crucial part of social media marketing. Be sure to create a consistent structure for your social media platforms and stick to it to ensure the best results from your pages.
Start your expansion
Once you’ve gotten this far in the process, now you can begin to grow your audience. Start by inviting friends, family, and potential leads and connections, and continue to work towards finding more followers. With a larger audience of reputable connections, your company can make social media a valuable marketing asset to gain more business.
After following these steps, your company should be well on its way to a successful social media marketing campaign! The rest is up to you.