Just because your business is small, doesn’t mean the amount of incoming leads has to be. While large companies tend to overshadow small businesses in marketing efforts, small businesses can use some tricks to their advantage to gain new leads.
Check out these 5 ways your small business can dominate the lead generation game!
Be Charming and Friendly
An advantage that small businesses have over large corporations is the ability to be personal and friendly with leads and customers. When gaining new leads, you can send out individualized emails and speak directly with people, a perk that only small businesses have. Use this to the fullest, and treat each incoming lead with a friendly and personal email inviting them to check out your business. With the ability to communicate on a more equal playing field and have two-way communication with a lead can be a big help in getting the sales you’ve been aiming for.
Keep Doing What You Do
If you have returning customers that constantly come back for more, you know you are doing something right. With small business, there is the advantage of being more personal and friendly with the clients, so when you can make these connections, customers are more appreciative and loyal than they are for the larger corporations. Use this to your advantage by working to keep your current customers extremely satisfied, and then work to encourage them to recommend your business to their contacts. This is a simply way to gain valuable leads. Once there is trust and credibility associated with your business, your customers will certainly recommend your services to others.
Build Off the Bonds
With this strong sense of loyalty returning clients have to your company, you can go a step further by asking for written referrals and testimonies, which you can use to supplement your site and add credibility. With real testimonials from customers, new leads will put more trust in your business. Plus, it can also help you find any holes and areas of improvement in which you can fix to better your business. Many of these customers would be happy to help, especially if you offer them a small incentive like a coupon or a discount to use on their next purchase. By rewarding them with a small gift, you can make a great exchange with your customers that can easily benefit your business.
Keep Everything under Control
Regardless of the size of your business, or the number of leads and customers you have, using an automated marketing software system can help your business stay organized and keep track of your clientele. Even if you don’t have a lot of leads you can track your leads, and organize their personal information so that you can create better emails and other marketing attempts that will speak directly to their needs. Through automated marketing software with customer relationship management systems, you can keep track of your leads to individually market to them, as only small businesses can.
The best thing you can do as a small business owner is to be available to your clients. From incoming questions of new leads, to feedback from returning customers, it is important to listen to your leads and respond in a timely manner. This is the main way that small businesses can trump the large ones, so make sure you find the time to communicate and nurture these leads, and you will grow strong business connections.
Your small business can now hone its strengths and dominate the lead generation game by focusing on these tricks to gain and nurture leads.