While you have no problem getting leads, you seem to have issues maintaining them. This is where your lead nurturing skills are lacking.
Pick up some of these strategies to keep your leads and increase your sales:
Pick Your Program(s)
Lead nurturing is perhaps the most important piece of your marketing plan, so your business needs to be
prepared for the task. To develop the most effective lead nurturing strategy, make sure you have all the
tools you need to be successful – like marketing automation software, email marketing systems, and social
media publishing programs. These are the tools being used by your competitors, and without them your lead
nurturing plan will fail from the start. Simplify your marketing strategy and make your site more effective
by investing in these programs.
Update and Remodel Your Site
Your site may have been outstanding a few months ago, but now its success rate is slipping. Why is that?
Perhaps it is because you have not been updating your content. When people visit your site, they want to see
the newest and most reliable information. An outdated site is not a strong selling point to gain and keep
your leads. Monitor your site and update your content as needed to ensure you’re delivering quality
information. Also, make sure that your site is easy to use. If something seems to be tricky or confusing to
use, your site may need some remodeling to improve its usability. Frustrated customers that can’t find what
they’re looking for will not stay on your site long.
Tailor Your Site to Your Target Audiences
While the general information you give on your website may be helpful to the masses, it may be a bit
overwhelming for visitors with specific needs. Make sure that each paragraph of text, lead capture form, and
button is designed for the buyer personas that fit into your target audience. Use tools to direct your
visitors to different parts of your site to make sure they get the information they are looking for. By doing
this, you will create a more practical and direct site that will be more beneficial to your leads. The more
useful your leads find the site, the more business you will get.
Follow Up With Your Leads
One of the major mistakes of business owners is not following up with potential clients and leads. People
can search through dozens of sites in a matter of minutes, so what makes yours stand out? Make sure that your
potential customers remember your site and keep your business in mind by reaching out to your leads and
following up with them. This can be done through a friendly email, asking about their experience with your
site, or an email reminder of the many services your business offers. While there are many ways to stay in
touch with your leads, the most important consideration is moderation. Not following up with your leads may
cause you to lose some, but being overbearing with leads and exhausting their inboxes may drive them away.
Know where the line is and stay on the safe side when reaching out to them.
Connect With Your Customers
To generate leads and keep customers, your business needs to expand its social media presence. Facebook
alone will not cut it anymore. Keep up with all the new platforms coming out, but don’t spread yourself thin
by creating more accounts than your staff can handle. Join the networks that your audience is most likely to
be on, and engage actively with your fan base. To ensure that your business is getting the most out of these
social media sites, make sure your media use is consistent and eye-catching. Share blogs, articles, and any
other content that your audience will find either helpful or entertaining. By staying connected in this
manner, your potential customers will get a better sense of your business and your site will gain more
Be Available To Customers
Customers like when they can reach out to you and get the help they need. Create an easy and effective way
for customers to contact you to add a sense of reliability to your site. Email can be useful, but some
clients prefer a more immediate form of communication, like a phone number to call or an instant messenger
option to ask a quick question about your site. By providing some options for your leads to reach out to you,
they will feel at ease knowing that you are available for support, and that will increase their likelihood of
using your services.