You’ve gained some attention recently and have some potential clients interested in your business. To get
them to stay interested and eventually convert into paying customers you need to be on your email A-game.
Here are some great ways to go about lead nurturing through email, to help you gain more customers and
grow your business:
Teach Them a Lesson
Through emails, you can provide your prospects with information that can help them learn more about your
business and the services you provide. Even if the content you include does not directly mention your
company, you can have a big impact on your sales by helping your clients learn and grow, and by becoming a
resource for them. These leads will appreciate the information you have offered and will remember your site
when they decide to invest in such products/services. Also, this will help you provide valuable information,
and stay on their radar, even when they are not being as active on your site.
Extend A Friendship… On Social Media
A great way to build a better relationship with clients and to extend your lead nurturing realm is by
connecting with them on social media. Hint at this friendship by suggesting that they add your profiles in
your emails. This can be done directly with messages in emails, or by simply adding links to social media
sites at the bottom of each post as a friendly reminder. Those who have an interest in your company will add
you, and you will have a greater chance to reach out to them and convince them that they need your
Give Them An Offer They Can’t Refuse
A great way to grab the attention of prospects is by offering deals and advertising upcoming sales for
your services or products. By connecting with them to tell them of these deals, they will appreciate your
business more and maybe even take you up on the offer. Nobody likes to waste money, or pay full price for
anything, so catching them at the right time to let them know of deals can help you see more conversions, or
at least get people to respect your practices and put consideration in your business when they do decide to
make a purchase. By informing leads of sales and deals you are offering, you will gain respect and attention
to keep your business relevant.
Show That You Care
To nurture your prospects and improve the image of your brand, send out emails directed towards your
clients. Do this by personalizing messages and content, gearing them towards their preferences. Show your
clients that you are here for them, and that you are doing everything you can to make them happy, even if
they are not yet investing in our company. Also, you should include opportunities for them to give you
feedback, so that you can get their opinion about what they like and what you should offer, and gain more
respect in their eyes for caring about their opinions. This will not only help you to improve your strategy,
but will improve your status with your leads.
Lead Them On
If you have leads that you are trying to convert, it can help to introduce the lead to new aspects of your
business by linking them to other parts of your site. You can then track their activity on your site, and see
what intrigued them, and what parts they skipped over. This will help you determine how to market to them,
and help you figure out what you have to do to win them over.
Lead nurturing can be difficult, but if you keep your prospects engaged with new information, updated on
new deals, and prove your dedication to serving them, your lead nurturing email strategy will be on the right