As a writer, you know that there is always room for improvement. Whether that be a better adjective, a more descriptive lead, or a completely revised article, you always find a way to critique your writing. So why not start improving before you even put pen to paper, or more likely, your fingers to the keyboard. With these tips you can take your copy to the next level by improving your copywriting techniques.
Start with a Purpose
Before you even write one word, you need to form a plan. Where do you want the piece to go? What points do you want to hit? What do you want to achieve? Answer these questions in your head before you start the writing process. You should be able to form a basic guideline in your head of what the piece should look like so that when you begin writing and laying it out, it will fit together in a cohesive manner and flow throughout the piece. While your ideas might change a bit as you continue to writer, having some clear goals before you start writing can help you stay on track and write a more accurate and clear article.
Up Your Research
How much research do you do before writing each piece? And how does that turn out for you? While you may know the basics about the topic at hand, it can help to dig a little deeper to know the subject inside and out before you get to writing. Your knowledge will show through your writing, and the more you know about the subject, the better your piece will be. Take some extra time to do the research and your boss as well as your readers, will see the difference in your writing.
Work to Simplify Your Writing
Writers like yourself have extensive vocabularies. You can turn a boring piece into a descriptive piece of art and imagery. But when writing content for a business, you may want to tone it down a bit. Instead of pulling out all the stops, focus instead, on writing clear, concise copy that will easily get your point across to your readers. Pretty words don’t always add to your piece. Work on improving the meat and body of your copy and keep your focus here.
Take the Journalistic Approach
Copywriting may be different than reporting, but sometimes taking those journalistic skills many writers have and applying it to your copy can really improve your piece. One way this can be done is by starting your piece with the most interesting and informative information up front. This way of using a “news style“ lead, can help grab the attention of your readers, and have them get the most important information quickly. This approach can be a nice way to spice up your copy and add a variety pf pieces to your company’s website.
With these little tricks, you can work to upgrade your copy and take your copywriting skills to the next level.