The integration of automation into the online business world didn't happen over night. The past years developed this new addition to marketing and through demand. Face it now. Automation is an integral piece of an online business and more so for the sole entrepreneur. It's not a matter of whether it's relevant or not.
Speak to marketers from all over, and they'll tell you. Automation isn't going anywhere, and those who use it prefer it that way. Businesses and marketers online are using automation to boost revenue, free up their time and track the progress of their sales funnels. This is becoming "the way" of doing business – generating leads and having them automatically go through lead distribution software to automate the processes and workflows.
And here's more of what automation can do for you and why you should have it.
Boosts Sales and Conversions
Let's put it straight and simple. Automation boosts your sales performance. There are many pieces to be put into play, but the results are the same every time. Automation enables business owners to single out specific pieces in their sales funnels and then improve them. No matter where a weak link is, it can be found out through automation.
But that's not necessarily why automation boosts your sales and conversions. Imagine if automation didn't exist. Do you know what that looks like? Consider having to personally response to a 1,000 purchases that get made for a product you have. You have to manually send out 1,000 copies of that product along with a personal "thank you" note.
The fact is, the modern consumer is much too sophisticated for that. They'll return your product when you haven't delivered in a week due to the high volume in our example. This is where automation bridges the gap and ultimately increases the conversions you have and therefore the sales you get. It provides consumers with a seamless experience they'll always return to.
Allows You More Time To Strategize and To Build More Products
Every business is a moving puzzle of unique pieces that the entrepreneur has to figure out. This is what business really is and what a business owner does as their full-time job. They tweak, adjust and constantly calibrate their businesses to fit changes and to meet demand. All of those tasks are impossible if you have to put your energy into managing each sale you get.
Automation, instead, allows you to operate a business with more free time. Of course, there's no such thing as free time in a business, but the time you do get isn't consumed by marketing and sales. Automation is marketing and sales within the digital infrastructure we find online. Having this powerful business part running on its own let's a business expand beyond sales.
The ability to multitask is increased, and therefore, so is productivity. The least you have to constantly monitor or tweak becomes the more you can do with your energy and for productivity elsewhere. This is an added benefit we all have with automation.
It Gets You Into The Actual Game Of Conversion
When using a telephone to sell products or services, you have to abide by that method and the resources it enables. The internet enables a new game we play called conversions. Conversion is simply the response of people online to act. That action taken can be signing up through a form, taking the time to read, sharing a post or answering questions in a survey.
Conversion is when people on the Web take the actions that marketers and businesses intend for them. Conversion happens every time a Web user takes that intended action. That's what automation is ALL about. The more automation you have, the higher you're chances of conversions online.
Increase Ratios From Analytics
With automation comes analytics. Automation in your sales funnel can be tracked. But you can also monitor your moving sales funnel as it operates on triggers specifically set up by you. This is where typical advertisement gets challenged by today's technology. In typical advertisement, it's usually not within the marketers hands to track their data.
For example, someone driving down a highway sees a billboard. The company who bought the ad paid a lot of money. But one thing is very wrong. There's no way to see who saw the ad and whether or not a buy decision was made from it. The opposite is true regarding automation.
The moment you enter someone's sales funnel, they've gathered your email, they know your current location and have even recorded your IP address. The collection of information allows you to re-strategize and adjust your pitch accordingly. The end result is an increased sales ratio from common analytics and the insight it gives you.
Turns The One Man Army Into A Nation
One person can only do so much when running a business. This is especially true once that entrepreneur begins offering a product or service to the world. Bridging the gap between your solution and what's already in people's minds is no small task. The most competitive businesses pay top dollar for marketing as a result.
There's a difference between having something to give and communicating what that "something" is. Fortunately for you, this technology driven world gives businesses the option to be one-person armies while still making an impact in the marketing and distribution of products and services. This is just another benefit of automation.
The heavy workloads in marketing and sales are now compressed down to triggers that tell which functions to occur, when and how. A single person can operate a billion dollar business because of this and at their laptops.
Let's You Test Campaigns and Gauge Strength
You don't have to worry about wasting money on faulty campaigns anymore. You'll already know that a product or marketing angle is no good. You'll know this because automation allows you to stop a campaign within seconds of it starting. You can stop spending money on an active campaign at any moment that it goes lives.
That can't be done in traditional advertising when you've spent money on flyers, tickets and billboards. Automation lets you test your campaign and gauge its strength first. You don't have to go all in and in a careless manner. The modern marketer is more calculative then ever. Automation shortens the labor curve and lets businesses dictate how much they spend on ads.