Imagine life where there is no social media. Imagining that would be a challenge for anyone. It doesn't matter where you're from or what kind of economy you live in. Technology has found its way into every crevice of society. The effects of what's now called connectivity is redefining how people interact.
The new interaction is important for marketers to take into account. How people behave in their daily lives is a critical area of study for the average marketer. Making sure to fully understand the social behaviors of modern people requires us to take a good, long look at social media.
Because social media is a mediator to real life relationships, the fundamentals of interactivity online and offline are not entirely the same. Make a simple evaluation. Look at the social media profiles of close friends and associates. Ask if everything they post falls in line with the complete life they're living.
The end result is the same for most people using social media. These websites create a new environment of interpretation and the leeway for communicating that has less liability and more infatuation. None of these additions to social behavior is good or bad. They are simply differences that should be accounted for on the Web.
How It Became A Substitute For Email Marketing
One of the big roles social media took was one of nurturing potential customers. Since the dawn of Internet access, companies have often found every advancement or software that could help boost sales performance and branding online. The opportunities that social media portrays is no different.
Companies and individual entrepreneurs are taking advantage of social media, and the end result is the perfect substitute to email marketing. In email marketing, the basic strategy is to nurture leads by offering value that can change their lives. The more value you offer, the more likely those leads will buy a product.
But in order to send people a series of emails, those people have to be a part of a list that organizes them in a central location. The same happens in social media. People targeted in a specific niche can tag along to any profile and in turn create a list of followers.
Social media allows you to then post content to the list just like email allows you to. The single advantage that social media has over email marketing is that social media is free. Signing up for an account comes at no cost and the work done over time is also untaxed.
How It Gave Everyone A Marketing Platform
One of the new identities of this social environment the planet has now turns every person into a marketer. The specific advancements and limitations of social media began as a way for people to self promote themselves online. Whether this was for a social reason or a business one, everyone online became a marketer.
Knowing that a 10 year kid has the same potential reach online as a large corporation forced marketers to approach market research differently. The results are strategies that take into account the new platforms which dictates substantial portions of modern social behavior.
How It Changed The Concepts of Advertising Online
Even advertisement became something people suddenly had easy access to. Before the technologies of the Web closed the gap of communication, only large corporations with large budgets could reach the millions of people that make up any profitable market. That has all changed and on a purely competitive level.
But don't be fool by easy access with advertisement. Marketers online continue to hold tight to the professional industry for marketing. The skills required to advertise profitably are different from the prospects of access to advertise. When competition enters the equation, the marketer then has to consider their ads against others.
As users online experience the varying degrees of professionalism online, they adjust to what becomes an industry standard. This standard is then set as what people also want to experience. Marketers trying advertisement for the first time commonly fail to immediately reach the pro level.
It takes a deep well of knowledge and experience. These are either by direct mentorship into the marketing world or through years of failure and hard decisions. Until that gap is closed, however, marketers may find ads harder to manage than they imagined. Just know that access to learn has never been this available before.
What Social Media Did For News Corporations
Even big media and day-time news adjusted to the changes that social media brought to communications. Twitter, for example, became a prime social media platform that journalists use to share updates on news stories. Sharing messages through social media thus becomes a prime factor in how news generates.
Many people are, in fact, getting their source of news and information from the popular trends that social brings to the top of news feeds. This allows changes on how information trends and what bit of information becomes popular. The reader and Web surfer plays a larger role into what and why news gets published.
And Then Came The Birth Of The Hashtag
One of the things to be considered with social media is the processes that evolved as a way for people to improve the relationships they were having online. One of those developments are the hashtags. This lets people publish a message with the best likelihood of reaching an intended audience.
The way it works is two fold. All hashtags created also have their own thread. Each thread shows the entire lifetime posts of a specific phrase when used. By simply following a hashtag link, you wind up finding the thread for that hashtag. It may take a year to scroll down a certain hashtag thread though.
But the tool is still helpful when finding most recent data related to a hashtag quote. Other ways to use it is in a search bar. Typing a hashtag phrase in a search bar allows you to find the most recent posts for the phrase you use. In either case, both methods expand the connectivity that people have online.
Be sure to take this into account when marketing with social media.