There comes a point when the old tried and true methods in your marketing campaign stop showing the same results as you are used to. What once worked well might now be failing you. Sometimes it’s just about keeping up with, or even starting the new trends to stay alive in the digital marketing industry.
If you’re not up to date with the current trends, it’s about time you educate yourself about the recent successes in internet marketing. It’s time to oust the old and bring in the new if you want your business to find success and attention online and on social media.
So where do you find these new trends? They don’t always come to you. In fact, that’s usually not the case. It requires some work, some research and even some out of the box thinking. Sometimes it’s best to throw out the rulebook, and find your own way to do things.
So stop right there and think about the digital marketing methods you’re currently using. Re-evaluate your choices, and think about what’s really working, what’s really worth spending the money on, and what really, REALLY needs to be changed. I bet a few things have come to mind.
Let’s start with your social media marketing efforts. If you’re like most other businesses, you likely have some type of content management system to spread out posts and update your pages regularly. But for many, regularly might just be once a day. To make tidal waves of a difference instead of small splashes in the social media waters, try updating your content more regularly by keeping up with constant trends and setting alerts for your team so you can be on top of the game, not hours behind it. Instead of posting once a day at the time when you think you’ll get the most attention, try updating multiple times a day. Even simply posting a comment with a link to what you posted earlier in the day can help bring your followers up to speed, and keep your company on their minds. It’s the little extra effort that goes a long way with social media.
Now on to email marketing. Let’s find a way to update that drip campaign you’ve been working on. The faucet seems a bit dried up. Typically, what the issue is with email marketing is system, or lack thereof, which could either be overwhelming your leads or not giving them enough attention. Email marketing is no longer about writing up long and nicely worded drafts, its more about short sweet and vivid, and it’s all about the timing. Stay on top of trends, holidays, and other updates in your industry and make those emails count. Work to grab the leads attention, and keep it with good images, great content, and concise wording. And don’t be afraid to send a follow-up email to keep their attention, like if they open your email or visit your site. Sometimes they just need the extra push. These little updates in your email marketing campaign can do wonders for your business.
These small little changes and updates within your digital marketing efforts can make a world of difference for your business. Change can be good sometimes, so don’t be afraid to step up your game.