It doesn’t take a genius to set up a Twitter account. But to run a successful social media campaign like Apple’s, it probably does.
Currently, the company has over 302,000 followers on their Twitter account @AppleSupport. And with so many followers and such a high responsibility of ensuring success for the major brand, it’s quite shocking that a 22 year old kid is the mastermind behind the tweets.
Tai Tran is the man leading Apple’s social media game to new heights. Hailing from the University Of California at Berkeley, and this fresh social media guru has majorly impacted Apple’s social media accounts, but that’s not all that he is up to. Tran also works for other major companies including LinkedIn and Forbes.
From crafting perfectly worded tweets and social media posts, to creating quality content for major company sites, the 22 year old whiz kid has been recognized for his efforts. Last year, LinkedIn noted Tran as a Top Voice in Marketing & Social. At only 22 years of age he is the youngest to receive this award for excellence. He was also the youngest in another award category: The youngest to make the list of the top 30 Under 30 in Marketing & Advertising, honored by Forbes.
With such hefty accomplishments, the young millennial has certainly made a name for himself in the digital world. And when he is not running the social media scene, he also teaches a few classes on digital marketing and publishing at his alma mater, the University of California at Berkeley.
So what makes Tran’s social media strategy so great? Tran worked to break down the social media sites to show where, how, and whom they are being used by. This system of targeting the right audiences with the right social media platforms proves to be successful in Tran’s efforts.
He also shares his advice and leadership skills with others to improve their own social media pages. Tran works to give millennials tips about LinkedIn and other sites to leverage their social media goals. Tran’s strategy involves finding a “golden number” of connections and endorsements on LinkedIn to get noticed.
Trans is ultimately a self-starter and works to encourage success among other millennials and social media users. He encourages connections and new opportunities online through social media. As many media moguls will keep their secrets and their private accounts private, he allows people to openly view his profile, and shares his tips to help others. And yet, he is still making a big name for himself in the digital marketing game.
At only 22 years old Trans has mastered digital marketing, and continues to push the bar higher. Those looking to take their social media strategy to the next level should take a lesson form Trans as he continues to be a leader in the game.
Keep on doing big things Tai Tran, you’re a social media inspiration.