Marketing Automation


Stay Compliant with Ringless Voicemail Drops
Ringless voicemail is a technology that allows leaving a voicemail to a customer without making a phone call. The technology works by contacting the provider of the phone service directly, via a business phone landline, and delivering the voicemail via the business landline. The provider than locate...
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27

Inbound Marketing vs. Outbound Marketing

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Inbound Marketing vs. Outbound Marketing
This article will introduce you to inbound and outbound marketing. It will also discuss the confusion that sometimes occurs between various terms and answer the question: “which type of marketing is better?” Inbound marketingIn the most general sense, inbound marketing is a way of gettin...
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16

Best Practices For Managing Leads

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Best Practices For Managing Leads
Every business needs a system for customer acquisition and lead nurturing because these are some of the most important activities in business. This article will introduce you to the best practices of gathering and managing leads. 1. Define your ideal leadToo many businesses waste a lot of time and m...
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21

Ringless Voicemail Review

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Ringless Voicemail Review
Ringless voicemail is a way to deliver voice messages to prospects and customers without calling them. Ringless voicemail systems use server-to-server connections and bypass wireless cellular networks entirely. They use a business landline to deliver a voice message to the phone service provider dir...
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31

eValid Data Validation

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eValid Data Validation
For marketers, it is all about data. This is what fuels conversations and deep insights to help make more informed decisions. Data is essential for every business, you need it to learn more about your prospects and customers. When you talk about data, are you concerned with what types of data you're...
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Use RVM To Optimize Phone Sales Performance
How can call centers and telemarketers use ringless voicemail to optimize results and ROI? There is a lot of buzz around ringless voicemail technology right now. Used well, large call centers, SME’s, and remote telemarketers can all utilize this new marketing tool to upgrade results.Ringless V...
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08

Lead Tracking - Why Do You Need It

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Lead Tracking - Why Do You Need It
Lead tracking refers to the process of determining the source of leads, actively making an effort to monitor the position of the leads in the marketing front, implementing the necessary steps and frame to push the next stage and finally seal the deal. A lot of businesses are today striving to gain e...
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03

The Best Lead Management Systems

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The Best Lead Management Systems
LeadPathUsing LeadPath has multiple benefits, from it’s very user friendly UI to the fact that it’s completely free. There are no upsells or requirements, it’s one of few free software platforms in the marketing automation sector. The only catch is if you are a big player and gen...
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Leads are the lifeline of every company. Leads can turn into paying customers, and without sales, a company would have to shutter its doors. Yet, it is also critical to nurture your leads from the marketing funnel to the sales pipeline. You start with lead generation, then capture, organization and ...
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How to Maximize Your Leads through RVM
In business, it is critical to have products and services that are in line with what consumers need and desire. You must work to ensure your target niche is interested in the goods and services you are offering. This is especially true if you have a stagnant customer base. The most commonly strategy...
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