Your site may get a lot of visitors, but does it make a lot of sales? Perhaps you should consider remarketing to your leads to find a better way to tap into that potential.
Remarketing is a great way to make connections with visitors of your site by reaching out to them in a new way, to try once again to grab their attention. Sometimes all we need is to step back from our current tactics to get a better understanding of what is working and what isn’t. Remarketing helps us evaluate our current efforts and find ways to improve them, all while still targeting our site’s visitors.
If you’ve yet to try remarketing, here are some easy tips to start your own remarketing efforts:
Tap In To Google Analytics
Ah, Google. The ruler of the internet, or so it seems. It only makes sense that they have one of the best marketing tools out there to help businesses track and evaluate their clients. With Google Analytics, business owners can keep track of their current customers, as well as the potential leads that they have, by tracking and listing them through Google Analytics. The site lets users track their visitors, letting them see how many times each individual visited the site, for how long, where they exited, and more. Google Analytics is also connected with Google Adwords and can be used cohesively to track such, as well. If you’re not using Google Analytics to its full potential for its remarketing abilities, what are you doing?
Divide and Conquer
A lot of times, business owners like to focus on just one outlet for marketing. But users don’t just frequent one site or tool? For instance if you’re on social media, yet you only try to reach your customers via Facebook and not Twitter, you might not be doing all that you should be. Or if you’re only focusing on social media marketing, when you should be working harder on email campaigns. Marketing is not a one and done deal, and you have to continue to be seen and heard across multiple channels. A part of your remarketing efforts should be expanding your marketing campaign across multiple channels to reach all of your potential clients and to stay relevant.
Touch Base with Old Customers
Yes, a part of remarketing is to find better ways to reach out to new leads. But a major part of it is also finding ways to improve the connections you already have. If you can find a better way to stay in touch with former customers, you might just get them to return to your site as regular shoppers, which is the goal in acquiring leads. Some ways you can work to bring consumers back to your site is by offering deals and coupons to repeat customers, and reaching out to them via email to remind them of your company. Donating part of your remarketing efforts to revisiting old customers can be extremely beneficial to your marketing campaign.
Use Your Other Online Resources
Sure, you likely already use the main social media sites, and have exhausted your online marketing tools, but have you thought about going outside of standards by targeting clients via sites like YouTube, or other music-streaming sites? Many of these types of websites use Google Adwords and allow for business to have banner ads to advertise to viewers/listeners. This outside- of-the-box thinking could help you gain more attention in an outlet you never would have expected.
There are a number of ways to remarket your business, but there starters will help you find a bit more success right away.