Your social media marketing campaign may be chugging along, but if you’re not seeing the results you are aiming for you may want to take a look into your strategy to see what mistakes you could be making. A few flaws in your social media platforms can go a long way, so make sure you are not making these major social media mistakes that can be detrimental to your social media marketing campaign.
Don’t be unprepared
A successful social media marketing campaign is not complete without a plan. Before writing or posting content for social media platforms, make sure that you have a plan and that you schedule your content out to keep a consistent schedule. Posting too many things at once can be overwhelming to your leads, and having random spurts of posts, then disappearing from social media can come off as unorganized and doesn’t seem to make a real impact online. Don’t let your leads forget about your business; create consistent consistently and have scheduled posts to help you stay on track.
Don’t go overboard with new accounts
If you’re just starting to improve your company’s social media and create a name for yourself, you might think the best way to do that is by being relevant on each and every social media platform. Wrong. By trying to own each and every social media networking site, you’re simply going to spread yourself too thin. Social media can be quite hard to keep up with, with trends starting and ending every couple of minutes. It’s pretty much impossible to dominate all channels. Instead, stick to the main social media platforms, like Twitter, LinkedIn, and Facebook. These tend to be the most popular for marketing purposes and will certainly be plenty of work to deal with. These three sites are a good way to start of your company’s social media campaign. Later down the road, if you have more time on your hands, you may be able to include more social media platforms, but as of right now, these three are the only ones worth your time.
Don’t be too self-involved
A major mistake that businesses make when they first start marketing via social media is working too hard to sell themselves. Social media is about connecting and communicating with others. When things become too one-sided, no one wants to continue the conversation or connection. So when your company starts working too hard to only advertise and not communicate with customers, you’ll see your numbers dropping. Instead, keep your connections by communicating with your clients, and taking part in some of the social fun of social media. This will get your company notices for all the right reasons.
Don’t be lazy
Your effort on your social media platforms should match the effort you put into creating content for your site. While you proofread your content to check for grammar and spelling mistakes, and come up with several drafts to get it just right, why don’t you do the same with your social media content and posts? While social media can be a bit more lenient with using abbreviated words, acronyms, and even emoticons and emoji’s in posts, spelling and grammar errors are still easily spotted. But what can be even worse than a small error in a post, is a major mistake. This mistake can be creating a dull or unpopular post with no spark. While social media posts can be short, the creativity it takes to come up with an interesting post can take more time than most would think. So when you’re planning out your time, make sure to schedule yourself some extra time to get your posts right and make them the best they can be-it is vital to your success rate on social media.
Drop these mega mistakes from your social media marketing campaign and you’ll start to see the results you want.