If you’ve been keeping up with the latest trends in SEO, surely you’ve heard of newsjacking. And if you are not yet aware of this concept, you should be! Newsjacking is the act of fluffing your content with relevant news and pop culture points, with the hopes of gaining more attention online and in search engines. This new tactic has been spotted in content across the internet and is a sneaky, but useful technique of gaining recognition online. But there is a right way to use this concept to make it work.
With these tips, you can learn how to use newsjacking in a seamless way to benefit your content, so it receives the priority and attention that it deserves.
Do be unique
Newsjacking is becoming a widely used tactic in content marketing, so to make it work for your company you have to add some creativity and find a new angle to take. If you already see a similar company using a certain news story, try to take a different approach and find a better story so it doesn’t sound like a broken record. The point of newsjacking is to make your content unique and relevant, but if your copy matches every other piece of content online, then your newsjacking attempt will end in failure.
Don’t fabricate or make up news stories
Spreading correct information is an extremely important task for journalists, and should also be something your company needs to keep in mind. When incorporating news stories into your articles, make sure that you fact check and get the story right. The last thing you want to do is mess up the information and get negative attention for your content. This could put your reputation in danger and can have a serious impact on your business.
Do be timely
To use newsjacking in an effective manner, the news needs to be relevant. Old news is found in the trash, or the last possible pages of search engines. Basically, old news will not help you get any attention. To make newsjacking work for your content, you need to act fast, and jump on important and relevant topics that will help you get the recognition online that you deserve.
Don’t spin the news to help your business
There is nothing worse than making up false news stories. Even just twisting the key facts just a little to create a new angle is a sly and immoral move to make. The credibility and integrity of your business is at stake here, so make sure that you always keep your writing up to the standards of the company.
Do be careful with sensitive topics
In the media, you can find a variety of news stories, both heart-wrenching and heart-warming. It’s up to you to use the right story and angle to benefit your business. If you do choose to act on the controversial and hard-hitting stories, take caution. These stories are extremely influential and can be very sensitive topics to touch on. Insulting your potential clients is the last thing you want to do, so keep in mind the various opinions and angles, and make sure to be politically correct if you choose to employ the newsjacking tactic.
Don’t use bad news to take advantage of people
As previously mentioned, the choice of topics to include in your content is up to you, but if you choose the sensitive topics, make sure that you act morally when writing about these topics. If you try to take a sad news story to help scare or persuade people into using your products or services, it will be a cheap and transparent trick many will see through. Stick to your values, and don’t act on the vulnerability of others just to make a buck.