Have you been using all of your possible resources to find more leads? What if we told you that the best way to find a valuable lead is sitting right in front of you? It’s through your current leads and customers.
That’s right, customers have a lot of sway in sales. A good opinion or a bad one can have a major impact on your business. But a client with a good opinion of your company can be a helpful tool to improve your sales, slowly but surely.
Yes, you can ask for them to write testimonials and social media posts to refer your site, which is a great tactic, but what works even better is when they directly refer a new lead to you.
Through referrals, you will get new leads with an intention to buy, just from a few nice words from a friend about your company. These are driven leads, and the best kind you can find.
Why try Referral Marketing Software?
Obviously referrals are great, so what if there was a way to encourage more of them? With referral marketing software, you can do just that. This software helps you encourage your current leads and customers to refer your site, and offers incentives to reward them for doing so. With the software, you can manage your landing page, and set up forms for referring others, which will help you obtain more contacts and leads.
The software also helps to manage your email marketing campaign, and create automated messages for clients to help refer additional customers. It then will also contact those who have been referred to start nurturing these new leads with the hope that the interest is there.
Referral marketing software basically takes the success of referring a friend to a business you are pleased with, and helps you amplify it to get the most out of your leads. It allows you to use your customers as tools to achieve a larger base of clients.
Finding the best Referral Marketing Software
But not all of the referral marketing software on the market is created equal. While the point of the marketing software is to help manage these referrals and work to optimize the results, some ultimately fail at doing so.
When evaluating referral marketing software, it is important to look into their tactics and the control you have over the software. While it’s important to work to encourage referrals amongst your leads and customers, you want to make sure you are not being overbearing and intimidating them into referring people who may have no interest in your company. The point of getting referred leads is to obtain new leads with an interest in your company. Having client put down any random person’s name and contact information in order to get the incentive your offering is not the goal. So finding a software that will encourage the right kind of referrals is important.
Its also crucial to find a software that will help you convert the leads you achieve through these referrals. Finding a software that will allow you control and that can start a drip campaign to being nurturing the leads slowly, but in a timely manner is vital. Overwhelming this new lead too quickly can be a big mistake, or letting it wait too long is the opposite end of the lead-losing spectrum.
Lead referral marketing software can be a big asset to your company, as long as you get the right software. Check the market to find the right option for your business.